Showing posts with label Platform. Show all posts
Showing posts with label Platform. Show all posts

Monday, November 14, 2011

Verizon Introduces New Mobile Services Enablement Platform to Help Businesses Develop, Mobilize, Manage Applications Across a Global Enterprise

NEW YORK – November 16, 2010 –

Multinational corporations want to provide mobile workers with access to key business applications, but must navigate an often complex mix of existing and emerging technology standards.  To help customers address this challenge, Verizon is introducing a new Mobile Services Enablement Platform that helps enterprises design their applications for a mobile environment so that workers can access the applications across different devices - and have the same experience as when the applications are accessed from a desktop environment.

(Note: Listen to an audio podcast about this new enterprise mobility solution.)

The Mobile Services Enablement Platform (MSEP) is the latest addition to Verizon's Managed Mobility portfolio, which enables on-the-go professionals to securely and seamlessly conduct business where and when they need to.  This innovative platform provides a flexible way for organizations to design, develop and manage mobile business applications across multiple devices and carriers. 

In addition to providing customizable application-development templates that can be tailored to create new business-specific applications, the platform is already integrated with major enterprise software applications including Siebel, SAP, Oracle, Remedy, Salesforce.com and Amdocs.  As a result, individuals can have a similar experience with these capabilities whether accessing them from an office or remotely.

"To enable a truly borderless enterprise, businesses need to arm mobile workers with secure access to the applications essential for their day-to-day operations," said Carrie Gray, executive director of solutions marketing for Verizon.  "With this new offering, Verizon now offers one of the industry's most comprehensive managed mobility solutions to help our customers innovate and execute a successful mobile-workforce strategy."

According to the October 28 Forrester Research report, "Managing Mobile Complexity," "enterprises are prioritizing mobility initiatives as a key strategic focus, expanding the use of smartphone devices, and investing in a range of mobile applications to address the needs of information workers." In looking at the coming year, according to the independent report, 46 percent of companies surveyed identify supporting more mobile applications for out-of-office users as a key priority, and 33 percent identify supporting more mobile applications for employees who work in the office, as a key priority.

As mobile application development and delivery become more complex, Verizon is prepared to help customers every step of the way.  The company's IT Professional Services have helped some of the world's leading enterprises conquer challenges associated with managing dispersed technologies and evolving business processes, maintaining consistent application performance, and providing secure access to information.  The professional services underlying the new MSEP solution feature enterprise mobility assessment, enterprise mobility business process engineering, enterprise mobile application development and testing, and enterprise mobile application certification. 

Users also have access to world-class customer care and support via the Managed Mobility Portal, part of the award-winning Verizon Enterprise Center, a one-stop shop for service and account management, information and support.

Verizon Managed Mobility Services Portfolio

The Verizon Managed Mobility portfolio leverages the technology and expertise of leading mobility vendors, including Sybase, an SAP company and industry leader in enterprise mobile software. The Sybase Unwired Platform, which is managed and maintained by Verizon, enables the synchronization and delivery of information between mobile devices and customers' back-end enterprise applications.

Leveraging the strength of its world-class IP and wireless networks, the Verizon Managed Mobility portfolio is designed to improve mobility programs in five key areas, enabling enterprises to subscribe to one or more of the following modules:

MSEP - Supports mobile enterprise applications by enabling the deployment of new and enhanced applications, as well as the mobilization of business processes and traditional desktop applications. Mobile Device Management - Delivers tools, applications and data to employees, where and when required, and creates and enforces flexible mobile policies across devices, groups or individual users. Mobile Security - Enforces access codes; establishes "lock/wipe" policies by which devices that are stolen or lost can be locked by the administrator and data wiped out; encrypts devices and data cards; delivers firewall and antivirus applications; and supports mobile access to corporate applications. Inventory and Expense Management - Tracks mobile assets, usage and spending.  Delivers consolidated and departmental reporting, as well as auditing, electronic billing and chargeback information for accounting purposes.  The same platform can also track global wireline telecom spending. Logistics - Automates procurement workflow and device deployments across carriers via a centralized procurement portal.  Defines approved devices by work group or function, and procures devices and tracks ordering process.

Verizon Managed Mobility services are available throughout the U.S. and in many countries in Europe, with plans to roll out the services in the Asia-Pacific region early next year.  The services, which can be purchased individually or altogether, are sold by the enterprise sales forces of Verizon Business and Verizon Wireless.

About Verizon
Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers.  Verizon Wireless operates America's most reliable wireless network, serving more than 93 million customers nationwide.  Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world.  A Dow 30 company, Verizon employs a diverse workforce of more than 195,000 and last year generated consolidated revenues of more than $107 billion.  For more information, visit www.verizon.com.

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Thursday, July 14, 2011

Motricity Completes Acquisition of Adenyo, Integrates Mobile Advertising, Marketing and Analytics Into the mCore Platform

Motricity (Nasdaq:MOTR) today announced it has completed its acquisition of Adenyo, a mobile advertising, marketing, and analytics solutions provider with operations in the United States, Canada and Europe. Motricity's integration of Adenyo's capabilities into its software as a service platform, mCore, significantly expands the company's solution set and available target markets. Motricity further strengthens its position to capitalize on the strong growth of both smartphone and mobile advertising markets. Furthermore, with the addition of leading global advertising agency and enterprise brand customers to its portfolio, Motricity is significantly expanding its customer and revenue base. Finally, Motricity is enhancing its ability to deliver a full range of mobile data service solutions to its mobile operator customers worldwide.

Adenyo enables brands, media companies, advertising agencies and mobile operators to directly engage consumers through the delivery of highly targeted mobile advertising and marketing campaigns - which are delivered predominately via smartphones, tablets and next generation mobile devices. Customers include:  AT&T, McDonald's, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom. Since the transaction was initially announced on January 31, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.

"With the acquisition of Adenyo and integration of their platform into mCore, we are changing the landscape of the mobile data services industry. Innovative operators, brands and agencies can now leverage Motricity's software as a service platform to provide highly targeted mobile advertising, marketing and analytics solutions. Our expertise will help them expand their market reach and provide their customers with relevant content and services. Motricity is creating new revenue opportunities by expanding its customer base to include global brands and ad agencies," said Ryan Wuerch, chief executive officer of Motricity. "Our focus in the coming years is to have one billion mobile customers worldwide accessing these offerings and services through Motricity's mCore platform."

The mobile industry continues to experience extremely rapid growth. ABI Research forecasts an unprecedented opportunity for growth in the mobile market, particularly in marketing and advertising, with global spend projected to reach $28.9 billion by 2014.

Terms of the transaction may be found in a current report on Form 8-K filed with the United States Securities and Exchange Commission, available on the Investor Relations section of Motricity's website at www.motricity.com.

About Motricity, Inc.

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

Forward-looking Statements

Statements made in this release and related statements that express Motricity's or its management's intentions, indications, beliefs, expectations, guidance, estimates, forecasts or predictions of the future constitute forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, and relate to matters that are not historical facts. They include, without limitation, statements regarding; the timing of the closing of the acquisition, the expected synergies and impact of the transaction, our view of general economic and market conditions, and the integration of Adenyo's business into ours. They also include statements about our ability to develop, produce, market, license or sell our products, solutions and services, reduce or control expenses, improve efficiency, realign resources, continue operational improvement and year-over-year or sequential growth, and about the applicability of accounting policies used in our financial reporting. These statements represent beliefs and expectations only as of the date they were made. We may elect to update forward-looking statements but we expressly disclaim any obligation to do so, even if our beliefs and expectations change. Actual results may differ from those expressed or implied in our forward-looking statements. Such forward-looking statements involve and are subject to certain risks and uncertainties that may cause our actual results to differ materially from those discussed in a forward looking statement. These include, but are not limited to, our ability to achieve expected synergies, our ability to integrate Adenyo's business into ours, and the risks and uncertainties described more fully in our filings with the Securities and Exchange Commission.


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